“It always starts with the product – but understanding the universe around it is equally important. We have elevated our approach across all touchpoints. A few years back, we decided the timing was right to infuse new energy into the brand. Commenting on the release of the new collection, Won Hunderd’s founder and creative director, Nikolaj Nielsen - who has more than two decades of expertise in garment design - said: “In recent years, we’ve taken time to understand the essence of Won Hundred and what we truly represent.
